Privacy Policy
ULTIMATE IVY LEAGUE GUIDE LLC
Effective Date: June 3, 2026
Last Updated: July 13 2026
Who We Are and About This Policy
Ultimate Ivy League Guide LLC (“we,” “us,” or “our”) is a college admissions advising and coaching company organized as a limited liability company in the State of Wyoming. We operate under the brand names “Ultimate Mentor” and “Ultimate Ivy League Guide,” and this policy applies to both.
This Privacy Policy explains what personal information we collect, how we use and share it, how long we keep it, and the choices and rights you have. It applies to our websites at ultimateivyleagueguide.com and ultimatementor.com (together, the “Site”), our admissions coaching and related services (the “Services”), our communications with you (including email, text messages, and phone calls), and our social media pages to the extent we control the data collected there.
Please read this policy together with any agreement you sign with us. If you do not agree with this policy, you may not use the Site or Services. If you have questions, contact us using the details in Section 19 (Contact Us).
This Privacy Policy describes our privacy practices. It is part of, and should be read together with, our Terms of Use and any services agreement between you and us. If there is a conflict about the Services themselves, the relevant services agreement controls. This policy does not cover information we handle as an employer about our personnel, or information we process for another business under that business’s instructions.
Summary
This summary is for convenience only. The full policy below controls.
Topic
In short
What we collect
Contact and account details; payment information processed by our payment provider; student information such as grade level, school, academic records, test scores, application essays, and activities; communications with us; and information collected automatically when you use the Site.
Why we use it
To provide and improve our advising Services, process payments, communicate with you, secure our Site, market our Services where permitted, and comply with law.
Disclosures
We disclose information with service providers who help us run the business, with the coaches who work with your family, and as required by law or in a business transfer. We do not sell personal information for money. Our advertising cookies, pixels, and related technologies may count as “sale” or “sharing” under some state laws; you can opt out.
Minors
Our Services involve students who are often under 18. We rely on parent or guardian involvement and consent. See Section 9 for details and how parents can access or delete a student’s information.
Your rights
Depending on where you live, you may have certain rights, such as the right to access, correct, delete, or limit the use of your information, and to opt out of targeted advertising. See Sections 13 to 15 and how to exercise them in Section 15.
Information We Collect
We collect personal information in three ways: directly from you, automatically as you use the Site, and from third parties. The categories below describe what we collect from families, prospective clients, and Site visitors. You are responsible for the accuracy of the information you provide to us and for keeping it current. If you provide information about another person, such as a parent providing a student’s information or a student providing a recommender’s contact details, you confirm that you have the authority to provide it and to consent to our use of it as described in this policy.
3.1 Information you provide to us
Contact and account information: parent or guardian name, student name, email address, phone number, time zone, and mailing or billing address.
Student information: grade level, current school, location, intended application year, GPA and transcripts, standardized test scores (such as SAT, ACT, AP, IB), application essays and personal statements, extracurricular activities, awards, target colleges, intended major, and (where a family chooses to share it for admissions advising) background and identity details, citizenship or immigration status, and financial aid or family financial information.
Payment information: payments are processed by our third-party payment processor, Whop. We receive limited transaction details (such as billing name, amount, and payment status) but we do not store full payment card numbers on our systems.
Communications: messages, emails, SMS, and information you provide during consultations, coaching sessions, support requests, or community participation.
Onboarding and scheduling information: information you provide when you complete our onboarding questionnaire (through Typeform) or book a consultation or session through our scheduling tools (iClosed during the sales process, and Calendly with Google Calendar once you are in the program).
Session recordings: we record coaching and consultation sessions, which are held over Zoom or Google Meet. Consent to recording is obtained through your services agreement with us. A participant may ask us not to record or to opt out of recording.
Testimonials, reviews, and survey responses: content you submit when you provide a testimonial, complete a survey or form, or enter a promotion or giveaway, including any incentive eligibility information.
Marketing preferences: your choices about receiving emails, texts, and other communications.
3.2 Information we collect automatically
When you visit the Site, we and our analytics and advertising partners may automatically collect:
Device and usage data: IP address, browser type, device type, operating system, referring pages, pages and content viewed, links clicked, and dates and times of access.
Approximate location: derived from your IP address. We do not collect precise GPS location from the Site.
Cookies and similar technologies: including analytics cookies and advertising pixels. See Section 6 for details and your choices.
3.3 Information we receive from third parties
Social media platforms: if you interact with our pages or content on platforms such as Instagram, we may receive limited information consistent with that platform’s settings and policies.
Analytics and advertising partners: such as Google and Meta, which provide aggregated or audience information described in Section 6.
Referrals: information provided by a family member or other person who refers you to us.
Sensitive Personal Information
Some information you share may be treated as sensitive. Application essays, personal statements, and admissions materials can describe topics certain laws treat as sensitive (such as racial or ethnic origin, religious beliefs, or health), and we may also receive citizenship or immigration status and financial information where it is relevant to admissions advising. We do not require families to share these details, and we ask that you share only what is necessary for us to help with the student’s applications.
Where this information is treated as “sensitive personal information” under relevant law or as a “special category” of data under the GDPR, we use it only to provide the Services you have engaged us for, to comply with law, and for other limited purposes permitted by law.
We do not use sensitive personal information to infer characteristics about you for advertising. You have the right to limit our use of sensitive personal information as described in Section 13.
How We Use Your Information
5.1 Purposes for Which We Use Your Information
We use personal information to:
Provide, personalize, and deliver our admissions advising and coaching Services, including reviewing essays, academic records, and applications;
Create and manage accounts and match families with coaches;
Process payments and manage billing;
Communicate with you about scheduling, your account, your sessions, and support requests;
Send marketing and promotional messages where permitted, including by email and text message, and let you opt out at any time (reply STOP to stop texts and via the “unsubscribe” link in emails);
Operate, maintain, secure, and improve the Site and Services, including analytics and troubleshooting;
Publish testimonials and reviews with appropriate consent and disclosures (see Section 7.4);
Detect, prevent, and respond to fraud, abuse, security incidents, and other harmful activity; and
Comply with legal obligations and enforce our agreements.
5.2 Artificial intelligence
We use AI tools to help deliver and improve the Services. For example, we use them to draft planning documents, summarize coaching sessions, and organize the information you share. We do not use your personal information to train our own AI models. We use third-party providers, including OpenAI and Anthropic for AI processing and Pinecone for search, who handle this information on our behalf and state that they do not use data sent through their business services to train their own models. We may use limited information for internal testing, quality assurance, and improvement of our own workflows, configurations, and features that use these tools, but not to train or improve the providers’ general-purpose models.
Where we rely on consent (for example, certain marketing or advertising cookies), you may withdraw it at any time. If you are in the EU or UK, see Section 14 for the legal bases we rely on.
5.3 Calls and text messages
If you provide a phone number, you agree that we and our service providers may contact you at that number by phone call and text message regarding your account, scheduling, sessions, and other transactional or service-related matters, including by automated means where permitted by law. Consent to these service-related communications is not a condition of purchasing any Services. Separately, if you opt in, we may send you marketing and promotional calls and text messages, including by automated means where permitted by law. You are not required to agree to receive marketing messages in order to use or purchase the Services, and this consent is not a condition of any purchase. For all messages, message and data rates may apply and message frequency varies. You can reply STOP to opt out of texts or HELP for help. Opting out of marketing texts will not affect the transactional or service-related messages necessary to provide the Services or manage your account.
Cookies, Analytics, and Advertising Technologies
We and our partners use cookies, pixels, and similar technologies to run the Site, understand how it is used, and for analytics and advertising. The main categories are:
Essential cookies: needed for the Site to function. These cannot be turned off through our cookie controls.
Analytics cookies: such as Google Analytics, which help us understand traffic and usage so we can improve the Site.
Advertising cookies and pixels: such as the Meta (Facebook/Instagram) Pixel, which help us measure and deliver advertising, including showing you ads on other platforms based on your visit to our Site (“retargeting” or “cross-context behavioral advertising”).
Consent: Where required, we ask for your consent before setting non-essential cookies.
Your choices: You can manage non-essential cookies through the “Cookie Preferences” link and banner on our Site, through your browser settings, and through the opt-out tools below. We also honor recognized opt-out preference signals such as Global Privacy Control (GPC), as described in Section 16.
Partner
Where to learn more/ opt out
Google Analytics
Google’s privacy tools and the Google Analytics opt-out browser add-on.
Meta Pixel (Facebook/Instagram)
Your Meta ad preferences and account settings.
Industry opt-outs
Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org).
How We Disclose Information
We disclose personal information in the following ways.
Service providers
We use third-party companies to operate our business. They process information on our behalf under contracts that limit their use of the information. These include providers for the following functions:
Function
Provider
Payment processing
Whop
Email communications
Kit
Text messages, calls & CRM
GoHighLevel
Onboarding questionnaire
Typeform
Scheduling / booking
iClosed (sales); Calendly and Google Calendar (in program)
Video conferencing & recording
Zoom; Google Meet
E-signature / contracts
eSignatures.com
Community & student accounts
Skool; Slack
Document storage
Google Drive (students may retain ownership in their own Google accounts)
Website analytics
Google Analytics
Advertising & measurement
Meta Pixel (Facebook/Instagram)
AI processing
OpenAI; Anthropic
AI search / vector database
Pinecone
7.2 Coaches and personnel
Your family’s information is disclosed with the coach or coaches assigned to you and with our staff to deliver the Services. Coaches and staff, including independent contractors, are bound by confidentiality obligations.
7.3 Legal, safety, and compliance
We may disclose information when we believe in good faith it is necessary to comply with law, respond to lawful requests and legal process, enforce our agreements, protect the rights, safety, and property of UILG, our clients, or others, or detect and address fraud or security issues.
7.4 Testimonials and public content
If you provide a testimonial or review, we may publish it along with information you authorize us to use, such as a first name, student outcome, or photo. You can ask us to remove a published testimonial at any time using the contact details in Section 19.
7.5 Business transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to the commitments in this policy or a successor policy.
7.6 With your direction or consent
We disclose information with others when you ask us to or otherwise consent.
7.7 Reviews and financial incentives
We sometimes offer an incentive, such as entry into a giveaway, when you submit a review of our Services. Taking part is voluntary and open to anyone who submits a review, whether positive or negative. When you enter, we collect your contact information and your review so we can run the giveaway and contact a winner. You can withdraw at any time by contacting us, and choosing not to take part will not change the Services you receive.
“Sale” and “Sharing” of Personal Information
We do not sell personal information in exchange for money. However, when we use advertising cookies and pixels such as the Meta Pixel to deliver and measure advertising, that activity may be considered a “sale” or “sharing” of personal information (specifically, “cross-context behavioral advertising”) under the California Consumer Privacy Act and similar state laws.
You can opt out of this activity by adjusting your cookie choices through our cookie banner, by using the “Do Not Sell or Share My Personal Information” link in our Site footer, and through the industry opt-out tools listed in Section 6. We also honor Global Privacy Control signals (Section 16).
We do not knowingly sell or share the personal information of consumers under 16 years of age without the opt-in consent required by law.
Children’s and Students’ Privacy
Our Services are intended for families. We market and sell our Services to parents and guardians, who purchase the Services and oversee the student’s participation. We require parental or guardian consent for every student under the age of 18, and a parent or guardian signs our services agreement.
9.1 Children under 13
The Site and Services are intended for parents and guardians and for students aged 13 and older. They are not directed to children under 13, and we do not knowingly allow children under 13 to create an account or provide personal information to us. If we learn that we have collected personal information from a child under 13, we will delete it. A parent or guardian who believes their child under 13 has provided us personal information should contact us using the details in Section 19.
9.2 Minors (Ages 13-17)
Our students include teenagers aged 13 to 17, and we provide our Services to them with the involvement and consent of a parent or guardian. Consistent with the California Consumer Privacy Act and other state privacy laws, we do not sell or share the personal information of consumers we know to be under 16 without the opt-in consent those laws require, and we do not knowingly use a minor's personal information for targeted advertising or knowingly sell or share it for cross-context behavioral advertising. Where advertising technologies operate on the Site, we take reasonable steps to avoid using them with minors, including keeping advertising and analytics tools off logged-in and student-facing pages. Several state laws provide additional protections for minors under 18, including limits on targeted advertising and certain profiling, which we honor where they apply.
9.3 Parental rights
A parent or guardian may review the personal information we hold about their student, ask us to correct or delete it, and refuse further collection or use, by contacting us using the details in Section 19. We will verify the request before acting on it.
9.4 Education information
We are a private advising company and are not a school. We are not subject to the Family Educational Rights and Privacy Act (FERPA), which applies to educational institutions. We nonetheless treat academic records and similar materials as confidential and use them only to provide the Services.
How Long We Keep Information
We keep personal information for as long as needed to provide the Services, maintain our business records, resolve disputes, enforce our agreements, and comply with legal obligations. When information is no longer needed, we delete it or de-identify it.
Our general retention periods are set out below.
Account and contact information: for the duration of your engagement and up to 3 years afterward, then deleted or de-identified.
Coaching documents (essays, transcripts, test scores): kept during your engagement with us and for 3 years afterward, then deleted or de-identified. Because essays and personal statements are personal narratives that cannot be meaningfully de-identified, we delete those rather than de-identify them. You may request deletion at any time.
Community content: posts and other content you share in our Skool community are kept while your membership is active. You can delete your own posts at any time, and we remove your community content when you leave or on request.
Payment and tax records: retained for 7 years to meet accounting, tax, and legal requirements.
Marketing data: retained until you opt out or after 24 months of inactivity.
We may keep aggregated or de-identified information, including anonymized admissions outcomes, for as long as we choose, because it no longer identifies you. We maintain and use de-identified information without attempting to re-identify it, except as permitted by law to test our de-identification processes.
How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will notify you and any regulators as required by law.
International Users and Data Transfers
We are based in the United States and process information in the United States. If you access the Site or Services from outside the United States, including from the European Economic Area or the United Kingdom, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
Where personal data from the EEA, UK, or Switzerland is transferred to our service providers in countries that do not offer an equivalent level of protection,, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, and we put in place data processing terms with the providers that process this data on our behalf.
Your U.S. State Privacy Rights
Depending on the state you live in, you may have some or all of the rights described below. Some of the rights described in this Section 13 apply only where we are subject to the relevant state privacy law (for example, when we meet that law’s applicability thresholds), and may not be available to you if we are not subject to that law. These rights are subject to verification and to exceptions under applicable law.
13.1 California (CCPA/CPRA)
If you are a California resident, you may have the right to:
Know and access the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of recipients;
Delete personal information we collected from you, subject to exceptions;
Correct inaccurate personal information;
Opt out of the “sale” or “sharing” of personal information;
Limit the use and disclosure of sensitive personal information to permitted purposes; and
Not receive discriminatory treatment for exercising your rights.
Categories of personal information we have collected in the past 12 months, mapped to the categories in the CCPA:
CCPA category
Collected?
Identifiers
Yes
Customer records
Yes
Protected classifications
Yes, where shared (e.g., in essays/forms)
Commercial information
Yes
Internet/network activity
Yes
Geolocation (approximate, from IP)
Yes
Audio/visual
Yes, we record sessions (see Section 3.1)
Professional/employment information
No (for clients)
Education information
Yes
Inferences
Yes
Sensitive personal information
Yes, where shared (see Section 4)
In the preceding 12 months:
Categories “sold” or “shared” (cross-context behavioral advertising): identifiers (such as online identifiers and IP address) and internet or other electronic network activity, and inferences drawn from that information. We do not "sell" personal information for monetary consideration.
Categories of third parties receiving that information: advertising and analytics partners.
Purpose of the “sale”/”sharing”: cross-context behavioral advertising, advertising measurement, and analytics.
Categories disclosed to service providers or contractors for a business purpose: all categories described in Section 3, disclosed to the categories of service providers and contractors identified in Section 7, for the business purposes described in Section 5.
We have not “sold” or “shared” the personal information of consumers we know to be under 16 without opt-in consent (see Section 9). We do not use or disclose sensitive personal information for purposes that would require an opt-out right beyond those described in this policy.
California “Shine the Light”: California residents may request information about disclosures of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing.
13.2 Other U.S. states
If you live in a state with a comprehensive privacy law (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others as they take effect), you may have rights to confirm whether we process your personal information, access it, correct it, delete it, obtain a portable copy, and opt out of targeted advertising, the sale of personal information, and certain automated decision-making and profiling (we do not use your personal information to make decisions that produce legal or similarly significant effects about you solely through automated means). You may also have the right to appeal a decision on your request.
To appeal a denied request, reply to our decision or email us at joseph@ultimateivyleagueguide.com with the word “Appeal.” If we deny your appeal, you may contact your state attorney general.
Your Rights Under the GDPR and UK GDPR
If you are in the European Economic Area, the United Kingdom, or Switzerland, you have rights to access, rectify, erase, restrict, and object to the processing of your personal data, to data portability, and to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority.
We rely on the following legal bases to process your personal data:
Purpose
Legal basis
Providing the Services under your agreement
Performance of a contract
Payments, records, and compliance
Legal obligation
Site security, certain analytics, and improvement
Legitimate interests
Marketing and non-essential cookies
Consent
Special category data in essays (where present)
Explicit consent / as permitted by law
We have appointed DataRep (Data Protection Representative Limited) as our representative under Article 27 of the GDPR in the European Union and European Economic Area, and as our representative in the United Kingdom under the UK GDPR. If you are in the EU, EEA, or UK, you can contact DataRep about our processing of your personal data:
by email at datarequest@datarep.com, quoting "Ultimate Mentor" in the subject line;
through DataRep's online form at www.datarep.com/data-request; or
by post, marked for the attention of "DataRep," to one of their locations across the EU, EEA, and the UK, for example DataRep, The Cube, Monahan Road, Cork, T12 H1XY, Ireland, or DataRep, 107-111 Fleet Street, London, EC4A 2AB, United Kingdom.
Contacting our representative does not affect your right to lodge a complaint with your local data protection authority, and you can also reach us directly using the details in Section 19.
How to Exercise Your Rights
To make a privacy request, email us at joseph@ultimateivyleagueguide.com. A parent or guardian may submit a request on behalf of a student.
We may need to verify your identity before acting on most requests, which may require us to confirm information we already hold about you. An authorized agent may submit a request on your behalf with proof of authorization. We respond within the timeframes required by applicable law and will tell you if we need more time.
We do not charge a fee to process or respond to a verifiable request unless it is excessive, repetitive, or manifestly unfounded, as permitted by law.
We will not discriminate or retaliate against you for exercising any of your privacy rights.
Do Not Track and Global Privacy Control
Some browsers offer a “Do Not Track” signal. There is no common industry standard for responding to these signals, so we do not respond to them at this time. We do honor the Global Privacy Control (GPC), a recognized opt-out preference signal. When we detect a GPC signal from your browser, we treat it as a request to opt out of the “sale” or “sharing” of personal information for that browser and device.
Third-Party Websites and Services
The Site may link to, or rely on, third-party websites and services that we do not control, such as social media platforms, our community platform, and our payment processor. This policy does not apply to those third parties, and their handling of your information is governed by their own terms and privacy policies. We encourage you to read those policies before providing them with personal information. For example, you can review the privacy policy of our payment processor, Whop, at whop.com/privacy, and of our community platform, Skool, at skool.com/legal?t=privacy.
Changes to This Policy
We may update this policy from time to time. When we do, we will revise the “Last Updated” date above and, where appropriate, provide additional notice. Your continued use of the Site or Services after an update means you accept the revised policy.
Contact Us
If you have questions about this policy or want to exercise your privacy rights, contact us:
Ultimate Ivy League Guide LLC
Email: joseph@ultimateivyleagueguide.com
Mailing address: 30 North Gould Street, #43767, Sheridan, WY 82801
